Property China Cities Report

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Table of Contents

What Drives Housing Demand?
4
Questions this Report will answer
5
Building Blocks Necessary for establishing Property Demand and Opportunities
6
Executive Summary - Key Points, Numbers and Outcomes
7
Part 1: KEY DEMOGRAPHIC, SOCIAL AND ECONOMIC DRIVERS
The Changing Population
12
Total Population
13
Changing Age and Lifecycle Profile
14
Trend in Age Profile
15

Trend in Age Segment Size

16
Household Size (persons) and Number of Households
17
Average Household size
18
Implications for Total Number of Households
19
The Changing Distribution of Households by Number of Persons in them
20
Distribution of Households by Income
21
GDP Growth Assumptions
22
Implications for Average Urban and Rural Household Incomes
23
Distribution of Urban Households by Income
24
Absolute Number of Urban Households by Income Segment
25
Part 2 : IMPLICATIONS AND OPPORTUNITIES
Expenditure on Housing, Mortgage Capability, Total Value of Housing
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Expenditure per Household on Rent/Mortgage in 2010
27
Total Spend of Income Segment on Rent/Mortgages
28
Average Mortgage Value that can be Supported by each income segment
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Estimated Total Value of Housing by Income Level
30

Implications for the Retail Sector

31

Estimated Average Household Expenditure by Income Level

32

Projected value of Total Retail Spend

33

Projected Value of Total Retail Spend by Income Segment

34

The Reach and Importance of Housing related Expenditure to The Economy

35
The Reach and Impact of housing development.
36

How important is housing related expenditure to the economy?

37

Examples of the opportunity in the construction of new housing units

38

Property Reports : Further information

39
Copyright
40