China 100 Consumer Cities 60K+ Households Report
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The question confronted by most companies now in terms of China is not:

"Should we be active in China's consumer market?"

But rather

"Where should we focus our resources in China to best ensure profitability?"

The purpose of this report is to help identify where in China the best opportunities exist for consumer products and services. It identifies which cities are most important in terms of effectively reaching the segment of urban households with an income in excess of Rmb 60,000 pa. and how the priority city list will change over the next decade


Table of Contents is given below

Issued August 2011



Table of Contents
Introduction
5
Key Findings
6
Analysis
13
Selection Criteria
15
Household Income Criteria
16
When Is a City Big Enough
18
Changing Importance of Cities by Target Market Size
19
Coverage - What Proportion of Target Market To Be Reached
20
Reach - How Many Target Market Households To Be Reached
21
Must Have Growth Potential
22
The Issue of Density
23
The Selection Process
24
The Selection Process
25
Geographical Location of the Selected Key Cities
26
Listing of Key 100 Cities
27
Importance of the 'Top 100'
29
Share of Urban and Target Households
30
Relative Importance of Key 100 Cities
32
Relative Importance of Target Households in the Key 100 Cities - Income
33
Relative Importance of Target Households in the Key 100 Cities - Expenditure and Savings
34
The Top 15 Cities - Their Importance
35
City Listing
36
The Shanghai Hub
45
The Number of Key Cities and Location
46
Share of Urban and Target Households
47
Relative Importance of Key Cities in Shanghai Region
49
Relative Importance of Key Cities in Shanghai Region - Income
50
Relative Importance of Key Cities in Shanghai Region - Expenditure and Savings
51
Shanghai Region - Key City Listing
52
The Guangdong Hub
58
The Number of Key Cities and Location
59
Share of Urban and Target Households
60
Relative Importance of Key Cities in Guangdong Region
61
Relative Importance of Key Cities in Guangdong Region - Income
63
Relative Importance of Key Cities in Guangdong Region - Expenditure and Savings
64
Guangdong Region - Key City Listing
65
The Beijing / Tianjin Hub
69
The Number of Key Cities and Location
70
Share of Urban and Target Households
71
Relative Importance of Key Cities in Beijing Region
73
Relative Importance of Key Cities in Beijing Region - Income
74
Relative Importance of Key Cities in Beijing Region - Expenditure and Savings
75
Beijing Region ¡V Key City Listing
76
The Chongqing Hub
80
The Number of Key Cities and Location
81
Share of Urban and Target Households
82
Relative Importance of Key Cities in Chongqing Region
84
Relative Importance of Key Cities in Chongqing Region - Income
85
Relative Importance of Key Cities in Chongqing Region - Expenditure and Savings
86
Chongqing Region ¡V Key City Listing
87
Appendix A - Key Population Dynamics Relevant to City Size Forecasts
89
Total Population Dynamics
90
Why Births will Continue to Decline
91
China is Old and Will Continue To Age
92
Appendix B - The Rural Urban Drift, Age profiles and implications for total Urban population
93
Who Migrates
94
Implications for Age Profiles of Rural China
95
Implications for Total Rural - Urban Migration
96
City/Town/Rural Births - Implications For Urban Growth
97
Projected Urban Population and Households
98
Appendix C - Projected GDP Growth Rates Used For Household Income Forecasts
99
Economic Growth
100
Projected Average Household Incomes
101
Changing Number of Urban Households by Income Segment
102
Key City Statistics - Summary Statistics on Cities by Tier and population size
103
A B C and D Cities (or Tier one, two three cities)
104
Project Growth Rates of A B C and D Cities (or Tier one, two three cities)
105
Segmentation by Size of City
106
Copyright Notice
109